Version 1: Troo Good opens its seventh factory and now makes 5 crore chikkis a month

The Hyderabad millet snack maker has grown its monthly output 2.5 times since early 2025 and plans a Rs 40 crore factory next.

Picture 5 crore chikkis stacked up in one month. That is more than 16 lakh crunchy pieces every single day. This is how much a Hyderabad snack company called Troo Good now makes. On 22 October 2026, it said it had opened its seventh factory, taking its monthly output to 5 crore chikkis and bars.

Chikki is a sweet, crunchy slab, usually made with nuts and jaggery. Troo Good makes chikkis and snack bars with millets, which are small grains such as ragi. Here is what the new factory means, explained the simple way.

What exactly happened?

Troo Good shared the news in a statement on Thursday, 22 October. The new unit is in Hyderabad. It adds 350 tonnes to the company's monthly capacity.

This is the third factory the company has started in 2026 alone. Its network grew from four factories in early 2025 to seven today, spread across Telangana, Andhra Pradesh and Haryana. Together, the seven factories cover 90,000 square feet.

What does "capacity" mean?

Think of a sweet shop kitchen. If its cooks and stoves can make 1,000 laddoos a day at most, that 1,000 is the kitchen's capacity. It is the most a place can make, not what it actually makes.

A factory line is like a long kitchen counter where each person does one job. One cooks the syrup, one mixes in the nuts, one flattens the slab, one cuts it and one packs it. Each piece moves down the line, step by step. More lines, or more factories, means more pieces at the end of the day.

Troo Good's total output has grown to 1,200 tonnes a month, from about 480 tonnes in early 2025. That is 2.5 times more in less than two years. A simple sum shows the new unit's share: before its 350 tonnes were added, the other six factories made 350 tonnes less, or about eight hundred and fifty tonnes a month.

A counter rises to 1,200 tonnes beside two bars, a short blue one for about 480 tonnes in early 2025 and a tall vermilion one for 1,200 tonnes now — Monthly output is now 2.5 times what it was in early 2025.

Here is a fun sum. 1,200 tonnes is 12 lakh kilograms. Split across 5 crore pieces, that works out to about 24 grams for each chikki or bar, on average.

Are the factories running full?

Not quite, and that is on purpose. The company says its factories run at about eighty five per cent utilisation. Utilisation means how much of the capacity is actually being used.

Back to the sweet shop. If the kitchen can make 100 laddoos and it makes about eighty five, it still has room for about 15 more when a big order comes in. The company says this leaves headroom for further growth.

Where do all these chikkis go?

Making snacks is only half the game. They also need to reach people. Troo Good's products reach more than 70,000 shops in seven states through over 250 distributors, and nearly 60,000 schools across eight states.

A distributor is a middle person. Think of the uncle with a van who picks up boxes from the factory and drops them at many corner shops. If you split 70,000 shops evenly among 250 distributors, each one would serve about 280 shops.

Four steps light up one after another: seven factories make the snack, over 250 distributors carry it, over 70,000 shops sell it, and a buyer picks one up — From factory to your hand, in four steps.

Schools are a big part of the story. The company started in 2018 as a millet paratha venture serving local schools and companies, and later moved into snacks.

Two bars compare where the snacks go: over 70,000 shops in seven states and about 60,000 schools in eight states — Shops and schools are both huge channels for the company.

Why build many small factories, not one giant one?

Troo Good spreads its factories across states. It calls this a distributed manufacturing network. In plain words: make the snack closer to the people who eat it.

Imagine you sell samosas in two towns. If you fry them all in one town, half your samosas spend hours on a bus. If you have a small kitchen in each town, they reach buyers faster and cheaper. The company says its spread-out network has cut delivery times by about 50 per cent and freight cost per kg by 2 to 3 per cent. Freight is simply the cost of moving goods from one place to another.

Two or three per cent sounds tiny. But on a snack that sells for small sums, every paisa saved matters. The company says these savings help it keep its prices within reach of buyers.

What is cooking inside the factories?

The company has built its own machines to make the jaggery syrup the same way every time. It also now makes its main millet crispy ingredient in-house, instead of buying it from others. Its own software tracks each batch, from buying raw items to making and shipping the snacks.

Founder and CEO Raju Bhupati said in the statement, "Our manufacturing growth has followed the consumer." In other words, the company says it built new factories because more people were buying.

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A bigger factory is next

Seven is not the end. Troo Good says it will invest about Rs 40 crore in a new Hyderabad factory of about 1 lakh square feet. The company says this one unit will double its current production capacity. It will make millet chikkis and nutrition bars.

Here is a fun comparison. All seven factories today cover 90,000 square feet. The new one alone will be about 1 lakh square feet. So a single new building will be bigger than all the current ones put together.

Who is behind the company?

Troo Good was founded in 2018 by Raju Bhupati, who has started businesses before. It has raised $12 million from OAKS Asset Management and other investors, including family offices. A family office is a firm that manages the money of one rich family.

In its last reported round, in October 2024, the company raised Rs 72 crore. The same report said its revenue, all the money it earned from sales, was Rs 52.7 crore in the year ending March 2023, and that it made a profit that year.

Want to see how the founder went from a tech career to snacks? This video tells that story.

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Why should a young reader care?

This is a good lesson in how a desi snack can become a big business. The steps are simple to say and hard to do: make something people like, make a lot of it the same way every time, and get it to shops quickly and cheaply. A chikki may cost little, but 5 crore of them a month is serious scale.

As it was first published

Troo Good opens its seventh factory and now makes 5 crore chikkis a month